The Aidah Collection Launches Pink Tee for Breast Cancer Awareness

Born and raised in San Diego, California, Aidah Fontenot’s artistic career began at nine years old when she began studying advanced fine arts at the San Diego School of Creative and Performing Arts. By age 15 her striking works of art were featured in the San Diego Museum of Art and the Centro Cultural in Tijuana, Mexico, as well as several private exhibits. This strong fine arts training served as her foundation to explore other mediums of design and, at age 16, she began her first fashion collection entitled Aidah Designs. Aidah went on to receive her Bachelors of Art from San Diego State University, emphasis in graphic design and photography

Today, Fontenot has redefined the face of fashion in the nations capitol with her innate eye for balance and bold design is nspired by the organic beauty of nature in contrast with the structure of an urban existence. This theme of finding balance within chaos is the inspiration behind her work. Aidah’s studies of color theory, typography, sculpture, art history and humanities have influenced her chic style. Combined with unhindered artistic ability, it enables Aidah to unite graphic structure and organic imagery in a way that is consistently perceived as worldly and timeless.

Aidah Collection brings eastern chic to west coast fashion. It is a creatively chic line inspired by natural elements. Each garment is handmade and adorned in hand brushed design, making every piece truly one of a kind. The versatile style unites urban flair and coastal cool with timeless appeal. Go effortlessly from beach, to business, to cocktails in comfort and in vogue. On September 25th  Aidah premiered her Spring 2010 collection at Fashion Fights Poverty, one of  the largest non-profit ethical and eco fashion organizations in the United States.   The collection uses ethical practices by shunning dishonest factories and instead employing professionals who are passionate about their handcraft. Made to order garments saves material waste, all leftover pieces will be given new life in the upcoming Remnant Collection.

Aidah Collection also believes in giving back, a percentage of sales throughout the year are donated to non-profit organizations. Upcoming collections include the Pink Collection for breast cancer awareness and Elements Organic Collection for earth preservation. The Pink Tee will officially be introduced tonight at the Tigerlily Foundation Gala. The tee is hand painted with white and gold flowers, and will be available in beautiful shades of pink cotton and satin. A percentage of the proceeds are donated to non-profits for breast cancer awareness.50% of profits are donated to non-profits for the awareness, prevention and treatment of breast cancer and related issues. You can purchase yours today by visiting  www.aidah.com.

So what’s next for the Aidah Collection? Aidah has teamed up with Kura Design Handbags to create a line of hand beaded clutches in beautiful shades of gold, bronze and black. It is the first in a line of unique accessories by Aidah available in 2010. We look forward to seeing the finished products! 

Posted by The Cotillion Online on Oct 22 2009. Filed under Fashion, Beauty & Style, Featured. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry